Details

What will you learn

·        The basics of e-marketing and how global platforms work in it

·        How the concept of digital marketing has changed with the advent of modern platforms and its difference from traditional marketing

·        Basic concepts and terms in digital marketing

·        Learn to create and manage advertising campaigns on Google services

·        Learn to create and manage advertising campaigns on social media platforms

·        Fundamentals and best practices for successful targeting of digital marketing campaigns

study plan

The first unit: Introduction to the world of e-marketing and advertising on the Google search engine

In the first unit of this free course, we will learn about basic concepts in the world of digital marketing, and then we will begin to learn about Google ads and their types, whether they are on the search engine or on websites.

The second unit: managing advertising campaigns on Google services

The second unit is entirely devoted to continuing the conversation about ads on Google, as there are ads on the search engine, we will also learn about ads on the GDN Display Network, YouTube ads, Applications, Gmail

 Module Three: Ads on Twitter, Facebook, and Instagram

In the third unit, we will start applying the process of creating and managing digital campaigns on the popular social networking sites, namely Twitter, Facebook, and Instagram.

Module 4: Ads on Snapchat and LinkedIn and Google Analytics reports

In the fourth unit, we will continue to learn how to create and manage successful digital campaigns on Snapchat and LinkedIn, and a look at Google Analytics reports. Finally, we will learn about some micro-service sites that we can benefit from in digital marketing.